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"A long time ago... When puppies were young."
- Steven Wright |
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Way back in 1995, Sony shocked the video production
industry by releasing a video camera called the
VX-1000. This camera was the first digital video
camera marketed to the prosumer marketplace and
used a tape format called MiniDV.
Those who had been aware of advances in digital
video production knew that such a product would
arrive someday. But no one expected it so soon.
Today, there are dozens of MiniDV cameras
available. The advantage of digital video
(also called "DV") is that it can be edited very
easily in a computer because the video is recorded
in a way that computers can easily translate and
understand.
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"Think different."
- Apple Computer |
Apple Computer made an advancement in 1987 which
allows DV cameras to work with computers called
Firewire. The Macintosh-line of computers, from
the G4 to the iMac, all have built-in Firewire
connections which allow instant editing of video.
Other computer systems require the use of additional
equipment and software and complex configurations.
The down-side of that is obvious - more complex
systems increase the likelyhood of errors and
problems.
Since the Apple Computer systems offer the most
simplistic physical interface for video editing,
they are the most reliable and powerful systems to
use.
Firewire has become an award-winning technology,
garnering the 2001 Primetime Emmy Engineering Award for it's material impact on the television industry.
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"If it weren't for Philo T. Farnsworth, inventor of
television, we'd still be eating frozen radio dinners."
- Johnny Carson |
The advantages to editing video in a computer
using DV are numerous. For one thing, computers
allow for non-linear editing (called "NLE"). This
means that once a video is stored in the computer,
any frame of that video can be played or accessed
instantly. When editing using videotape instead of
a computer (called "linear editing"), it can take
a long time to fast forward and rewind the tape
to different segments. If you have a complex video
to edit with different parts recorded to
different sections of the original videotape,
this linear process can add scores and scores
of hours to your editing time.
Another big advantage to NLE is preventing something
called "generation loss" which occurs in linear
editing. Have you ever made a copy of a VHS
videotape? Did you notice how the copy didn't
look as good as the original? Have you ever made
a second copy? Or a third? These subsequent copies
are called "generations" and because of the way
analog video is recorded, each generation
exponentially loses a little of the image quality.
DV is pure digital. It copies itself perfectly
everytime, over and over, with NO generation loss.
The fifteenth generation looks as clear and
crisp as the first.
Our NLE systems are Emmy Award-Winning products (winners
of the 2002 Emmy Engineering Award ) that can handle anything
from motion picture productions to corporate presentations.
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"I have available to me now a lot of things that I never had, so my imagination can go a little wilder than in the past."
- George Lucas |
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In 1982, a movie starring Jeff Bridges called
"TRON" was released by Walt Disney Pictures.
It was one of the first films to use
computer-generated images. Later, this process
became known as CGI. In 1984, a company called
Digital Productions created special effects shots
for a movie that were unlike anything anyone had
ever seen or done before. That movie was called
"The Last Starfighter" and it was truly
groundbreaking work. For the first time, special
effects sequences were done entirely digitally.
The Last Starfighter used a CRAY Supercomputer
to do the effects shots. It was about the size of
3 huge refrigerators and cost millions of dollars.
Ten years later, in 1994, a company founded by
George Lucas called Industrial Light & Magic created
a film called "Jurassic Park" which took
computer animations to an entirely different level.
Today, home computers using programs such as
NewTek Lightwave and Adobe After Effects can
create special effects sequences which far excel
the images created for TRON or The Last Starfighter
and even equal Jurassic Park. And the technology
is advancing even more everyday.
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"All you need to be an inventor is a good imagination and a pile of junk."
- Thomas Edison |
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During the 1970's, a young cinematographer
named Garrett Brown was attempting to invent
a device which would allow him to shoot smooth,
fluid movement while walking with a motion
picture camera.
Eventually, he perfected an Academy Award
Winning device named the Steadicam. Steadicam
quickly became the industry-standard product for
shooting Hollywood films while walking and
running. You have seen it in use in famous
shots such as "Rocky" running up the stairs in
Philadelphia and the speederbike action sequence
in "Return Of The Jedi."
As time went on, the Steadicam DV was released.
Also invented by Garrett Brown, the Steadicam
DV (as the name implies) was created exclusively
for smaller DV cameras. Other companies followed
suit, creating devices such as the Glidecam and
Steaditracker.
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"I don't care about what something was designed to do, I care about what it CAN do."
- Ed Harris as Gene Krantz, Apollo 13 Flight Director |
Dreamdancer Motion Pictures has access to all of the
types of equipment and technology outlined above
and more (except the CRAY Supercomputer). Many video
production studios offer websites with a list
of their capabilities and an inventory of
equipment. That can only serve to impress people
who are familiar with the technology. We would
rather let you know how our knowledge and skill
in using our Emmy Award-Winning software and technology can improve
your project.
In the end, it doesn't matter to a
customer if we have a VX-2000 or an AJ-HDC27, if we
use iMovie 2.0 or Avid Composer 9000, if we utilize MiniDV or
D-5 HD 1080p, if we possess Poser or Maya.
What matters is,
how good is our service?
Do we deliver something that meets and exceeds
the expectations of the client? That is what we
strive to do. We have impressive technology. But
we don't list and brag about what we HAVE, we brag
about what we can DO for you.
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| "I have worked professionally with Eric Muss-Barnes (of WyndFeather) on two projects and have
found him to be one of the most knowledgeable professionals in the media
business. One of the few individuals that has a unique knowledge of the film
business. I look forward to working with Eric in the future." |
| - | Ray Szuch, CEO |
| worldeonline.com |
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